Community Involvement
To support our associates’ personal giving, Baird Foundation provides matching gifts to deserving charities as well as direct donations to organizations where our associates are actively involved. In 2023, Baird Foundation contributed more than $5.7 million to qualified nonprofits, including more than $3.2 million to match our associates’ charitable donations. In addition, Baird’s United Way campaign raised more than $4.4 million in associate giving, which is our largest campaign to date. The donations were driven by participation across 59 U.S. offices, benefiting 99 local United Ways along with hundreds of nonprofit organizations. An additional $359,000 was also donated to United Ways through the Baird Foundation Associate Match program.

Paul Purcell "Kids Win!" Annual Baird Education Grant
In 2020, Baird established the Paul Purcell “Kids Win!” Annual Baird Education Grant. Learn more about Paul’s legacy, the grant focus and recent recipients.